The Product Model

A clear path to successful technology business transformation

Over the last few years there has been a shift in the way we need, want, and use technology both in our lives as consumers and as employees. This evolution is driving dramatic change in the way organizations must understand, govern, execute, and sustain the technology used to service their internal and external customers. The reality is, every business is now a technology business and leaders must navigate a complex and rapidly changing business environment to meet the rising demands of their internal and external stakeholders.

Because this transformation can be daunting, we developed The Product Model™, a comprehensive methodology that provides a blueprint of actions a company or team needs to take in order to enable the right organizational transformation. The Product Model™ considers all the goals of a product-centric organization while using customer-centric principles and provides a proven framework that drives the right processes, roles and responsibilities, governance, funding models, measurements and delivery while focusing on the highest business value and cost associated with delivery. 

Stakeholder Engagement and Ownership

Increase Stakeholder
Engagement and Ownership

Stakeholder Engagement and Ownership

20% to 30% decrease in time needed to define and align on the product strategy

Simplified Technology Landscape

Simplify Processes and the
Technology Landscape

Simplified Technology Landscape

10% to 35% increase in scalability through process standards

Culture of Innovation

Create a Culture of
Innovation Focused on Value

Culture of Innovation

20% to 40% more productive and enjoyable enterprise environment

Speed of Delivery

Increase Speed of Delivery, Quality, and Team Health

Speed of Delivery

30% to 40% increase in IT delivery productivity

“Unlike other models, The Product Model™ by MCG focuses on the interconnectedness across change management, governance, execution, and the continuous sustainment of the mindset throughout the organization – resulting in a clear path to successful technology business transformation.”

David Taylor, Practice Director, MCG

UNDERSTAND: Envision your transformational plan and drive organizational readiness with feedback from your enterprise.

SUSTAIN: Continuous customer feedback to improve and continue to reshape the way you engage, develop, and deliver.

The Product Model by MCG

GOVERN: Establish business and IT engagement and ownership to enable process excellence and develop value-driven, cost-effective solutions for your customers.

EXECUTE: Enable the right customer-centric mindset through inclusion, problem solving and value to move development from why to launch. Learn more about the Execute phase

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Top 5 Keys to Technology Business Transformation Success

The word “transformation” has been in the corporate spotlight for many years. Today, business transformations both large and small are being scrutinized to better weigh the benefits with the cost and time to implement. For organizations that want to deliver exceptional customer experiences, drive revenue growth, and create a culture of innovation, transformations are inevitable – however, oftentimes these initiatives get derailed for a variety of reasons. In this guide we have identified the top 5 keys to successful technology business transformations. We also take a deeper dive into The Product Model™ by MCG and discuss how it will provide a blueprint to enable the right transformation for your organization!

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Top 5 Keys to Technology Business Transformation Success

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